Main Banner
Event or Announcement.
Radio web sites have audiences. Your banner has to motivate that audience
to want to learn more about your business. A main banner should be used like
a remote broadcast.
Banners, especially main banners, need planning to be successful.
Motivation - The key to a successful banner is understanding your customers
and giving them a good reason to click on your banner. A typical listener
works, has a family and is very busy. For them to click on your banner,
they have to have a good reason.
You have to give them that reason. Look at your banner. If it belonged to
your competitor or an unrelated business, would it interest you?
Results - You must deliver. Your ad has to deliver valuable information.
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