Remote Broadcasts
Pre and Post Sell Your Remotes.
Need planning to be successful.
Motivation - The key to a successful remote is understanding the audience
and giving them a good reason to come to the remote. A typical radio listener
works, has a family and is very busy. For them to take time out of their schedule
they have to have a good reason.
You have to give them that reason. A good test is to ask, Would I go out
of my way if heard this offer?
Mini-banners offer a great pre-remote notification device. Combined with an
ad page, they can tell listeners what to expect and give them reasons to attend
the remote.
At the remote, you can take digital pictures showing the advertiser`s products,
staff, and, hopefully, the crowds. Using these pictures, you can build a follow-up
mini-banner and ad page building interest in the advertiser`s business.
|
