The Internet Audience
Buying Power.
The first step in planning your advertising is to consider the K-98 audience.
Most K-98 listeners:
- Work
- Have Families
- Are Busy
- Have Money to Spend
- Consider Quality as well as Price
Internet Users have 55% of the total buying power in the country
- 35% of American Home have Internet Access
- Those homes have 55-60% of the total consumer buying Power
- 40% of New Car buyers used the Internet to shop
- 25% of used car buyers used the Internet to shop
- Over 50.3% of American Homes have Computers
- 67.5 Million U.S. PCs regularly Access the Internet
- AOL reports that average user spends one hour per day online.
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