Make It Easy to Buy!
Obvious But Often Missed.
- Make shopping easy.
Don`t Get Personal. Don`t ask for more information than you need.
- Build on Your Knowledge of the Customer - Customers have questions. You have
been asked some of them a million times. Put the answers on your web site. Save
you and your customer time.
- No Surprises - Make the ordering process easy and predictable. Make the
customer feel in command.
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