Make it Easy to Shop!
Get the Goods to the Buyers.
- Spotlight a Product
Give a product a prime spot on your site. Choose the product with care. Select
an item that you want to sell. It can be high margin, have broad appeal, or
one that you want to promote.
- Educate
The Web is a great place to educate. The more knowledgeable your buyers are
the more comfortable they will be with buying it. You can link from your site
to other sites such as manufacturers and online magazines with reviews and opinions.
- Make Products Easy to Find
People have different ways of thinking about products. Provide several ways to find
things, so that everybody finds your site easy and quick to use.
- Sell Add-Ons
Sell add-ons. Put them with the product. If you get beat up on the price of the
main product, you can often get back some of your margin by selling add-ons.
Educate
|
