Make Buyers Feel Comfortable
Use Your Strengths.
Some users are still uncomfortable shopping online. Use the fact that
you are local as one way to help them feel more comfortable.
- Credibility
- Keep Your Site Fresh
- Clear Policies
- Build Your Personality
- Get Users Excited.
Credibility
You are local. People can come by and visit. Build on your strengths.
Keep Your Site Fresh
When people are buying, they want to be able to get the information, they need
quickly and complete their purchase.
Policies
Lay out your policies. Let people know what your policies on returns, privacy,
and fraud. Put them on your site.
Personal
You are local. Don`t hide from your customers. Let them know the real people
behind the web pages. Make it easy to get in touch with you. Make sure
you get back to them. The biggest advantage that local businesses have is
their ability to provide customer service.
Excitement
Give people deals that they can`t pass up. When people think they are getting
a good deal, they are eager to buy and they are less likely to perceive the
deal as risky.
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