Reality Check
Crumbling Barriers.
- Geographic barriers: Online stores can reach to every corner of the globe without building physical stores
- Time barriers: People can research and buy 24 hours a day
- Information barriers: Comparison shopping is a breeze, even for things that are tough to compare in the real world
- Switching barriers: No longer are customers locked in by the time and hassle of finding another supplier, the competition is just a click away.
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